YOU DESERVE TO BE CONTENT · PURPOSE DRIVEN · HAPPY

Work with us to make 2026 your best year yet

The greatest praise we receive as coaches is when a client says we partnered with them to create their best year yet. A "best year" doesn't mean the highest performance year or the year they were the happiest. Often, a best year is a year where clients conquered their fears, they took steps toward their purpose, they made room for joy, they stepped out of their comfort zone. Sometimes a best year is incredibly tough. A best year is a year where you feel in control of your destiny, where fulfillment seems possible, where you destroy a limiting belief and feel empowered. If this resonates with you, book a discovery call today!

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What We Do

Leadership Coaching

Leadership Coaching

We say 'leadership coaching' but it's a catch all for everything. We work on helping you find and chase your purpose, manage up, down & across at work, manage your energy, set and achieve goals for your life, build and manage habits, set boundaries for yourself, manage conflicts at and outside work, lose weight, start dating. Work and life are constructs, we coach the whole person. If there's a goal or the absence of a goal and a blocker, it's fit for coaching.

Third Culture People

Third Culture People

A third culture kid (now adult!) is someone who lives in a culture they don't fully fit into but they also no longer fit into the culture they came from and thus they live in their own culture of sorts. 90% of our clients are synonyms for third culture kids. Expats/immigrants/first or second generation. Since we are third culture ourselves, our experiences seem to resonate with these individuals.

Good People

Good People

We don't take clients based on who has the shiniest resume or who is most likely to be on the cover of Forbes. Most of our clients have been with us for many years and are fun, kind, interesting people who want to be the best versions of themselves. If you are open, curious, and committed to growing, we would be happy to work with you. We charge $300USD an hour and sessions come in packs of 6, 10, 15. If you work in the non profit space, let's do a discovery call and discuss options.

Our Clients Come From

We're pretty proud of how amazing our client base is. Degrees and work aside, they're genuine and hardworking people focused on betterment.

Grab LSE INSEAD SMU Columbia Stanford GSB William & Mary MIT Stanford Georgetown Bain Airbnb Deloitte BCG Facebook McKinsey NUS Amazon Accenture Deliveroo Shopee LinkedIn Google Harvard Business School Warwick Apple UCLA

What People Say

"Zayd has an uncommon ability to see possibilities where others most commonly see limitations. He will inspire you to reach for your dreams, encourage you, challenge you to grow and be there to celebrate every step of the way"

— Client

Our Story

We're Purpose Nomads.. hear our story on Inside Asia!

Who We Are

Zayd Khoury

Zayd Khoury

Executive Coach at Harvard Business School

Zayd Khoury was born and raised in the US but has lived and worked in Europe and Asia since 2005. A fluent Mandarin speaker with a degree in Chinese Law from SOAS and an MBA from INSEAD, Zayd pivoted from tech and construction to find his true calling as an investor, startup advisor and life coach in 2018. Zayd has 500+ hours of coaching experience, he is an NLP Practitioner and Master, a Certified Life Coach and Life purpose coach. Zayd is also a Coactive Coach and has completed Level 1 at the Gottman institute of Relationships, has a PCC from the International Coaching Federation and is an ORSC (team and relationship) coach. Zayd helps individuals find and chase their purpose, understand themselves, with major life transitions like having a baby, moving countries, getting married, switching jobs, and with building healthier relationships.

Championing, Empathetic, Gently Challenging

Akshita Joshi Khoury

Akshita Joshi Khoury

Researcher studying people at work at Harvard

Akshita Joshi Khoury spent over a decade in the corporate world working at leadership positions in companies like Bain & Company, Facebook, Airbnb, and Grab and has an MBA from the Stanford Graduate School of Business and an MA in Psychology from UCP Portugal. She has worked and lived in India, Malaysia, USA and Singapore. She is now a fully funded doctoral student at Harvard Business School studying Organizational behavior. Akshita has 500+ hours of coaching experience, she is an NLP Practitioner and Master, a Certified Life Coach, a Coactive Coach and certified in Mindfulness and Neuroscience by the Brahm Center. She is also a Design thinking facilitator and Agile coach having trained thousands of individuals. Akshita helps individuals discover what they want, set goals and then achieve those goals.

Challenging, Humorous, Action Oriented

Interested in knowing more? Setup a discovery session

Email us at zayd@towardcoaching.com to setup a free introductory session. We love meeting new people :)

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